#GivingTuesday Partner Spotlight: 25:40

Wondering how some organizations are embracing the #GivingTuesday movement and getting involved? In this post, Amy Zacaroli, director of 25:40, explains what they’re doing for #GivingTuesday and how they’re doing it, too.

1. Why did your organization decide to become a #GivingTuesday partner?

25:40 is so excited about GivingTuesday because it gives us a chance to launch a very significant campaign called Give125. Give125 is a movement to educate the very blessed about people living in poverty around the world. The World Bank has set $1.25 as the level of daily income at which people are officially in poverty. Give125 will encourage people to Give $1.25 per day/week/month/year (whatever they commit to) to help lift a child out of poverty.

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2. What is your organization planning for #GivingTuesday?

25:40 is a U.S.-based non-profit dedicated to empowering rural communities in South Africa to help orphans survive AIDS, poverty and violence. We do this through pre-school and after-school care programs in the rural Eastern Cape of South Africa. Our programs offer orphans academic support; health monitoring and nutrition; emotional counseling; skills training; advocacy; and spiritual guidance. 25:40’s program costs just a little more than $1.25/per day per child. If we spent any more, we would be doing the community a disservice because we would not be in the business of training and empowering, simply “giving fish.”

3. What are you doing to get your community involved in this initiative?

On GivingTuesday, we will have a special Give125 widget as our donate button on the 25:40 website (www.2540.org). We also hope to have a separate Give125 website up and running by GivingTuesday. In the meantime, we are tweeting and posting on FB the GivingTuesday messages provided in the tool kit.

We would like to get our  followers more active in the discussion so that they are ready for GivingTuesday and already have a plan about what they will do/give back in whatever fashion moves them. We also want Give125 to become a far and wide movement.