#GivingTuesday Partner Spotlight: LifeStream

Wondering how some organizations are embracing the #GivingTuesday movement and getting involved? In this post, Piper Close, vice president, marketing and public relations for LifeStream, explains what they’re doing for #GivingTuesday and how they’re doing it, too.

1. Why did LifeStream decide to become a #GivingTuesday partner?

The holidays are especially difficult for the blood banking industry.  Donors are consumed with shopping and holiday activities – even our dedicated donors have a difficult time making time to give blood.  This is a great program to inspire people to donate something money can’t buy.

2. What is LifeStream planning for #GivingTuesday?

Social media alerts to our donor base, paid media with radio stations

3. What are you doing to get your participants involved in this initiative?

T-shirt with Giving Tuesday logo and the LifeStream logo and tag line:  Give Hope Give Life Give Blood.