Wondering how some organizations are embracing the #GivingTuesday movement and getting involved? In this post, Piper Close, vice president, marketing and public relations for LifeStream, explains what they’re doing for #GivingTuesday and how they’re doing it, too.
1. Why did LifeStream decide to become a #GivingTuesday partner?
The holidays are especially difficult for the blood banking industry. Donors are consumed with shopping and holiday activities – even our dedicated donors have a difficult time making time to give blood. This is a great program to inspire people to donate something money can’t buy.
Social media alerts to our donor base, paid media with radio stations
3. What are you doing to get your participants involved in this initiative?
T-shirt with Giving Tuesday logo and the LifeStream logo and tag line: Give Hope Give Life Give Blood.