Wondering how some organizations are embracing the #GivingTuesday movement and getting involved? In this post, Thomas Duke, manager of membership and annual giving at the Tacoma Art Museum, explains what they’re doing for #GivingTuesday and how they’re doing it, too.
1. Why did Tacoma Art Museum decide to become a #GivingTuesday partner?
Tacoma Art Museum could not pass up the opportunity to be part of the inaugural year of #GivingTuesday. Our vision is to be a national model for regional museums by creating a dynamic museum that engages, inspires, and builds community through art. The Giving Tuesday movement allows us to realize that goal through our participation in this national movement with a focus on our local community. “We are thrilled to be a part of this new movement and to help put ‘giving back’ into the holiday shopping season,” said Kara Hefley, Director of Development at Tacoma Art Museum. “It’s a great chance for us all to make a real difference in the organizations that better our communities.”
2. What is Tacoma Art Museum planning for #GivingTuesday?
Tacoma Art Museum has been making “love connections” between the Puget Sound and art since 1935 as they care for their collections in order to share them with generations to come. The museum invites everyone to share in that passion on November 27 as they make history with this national call to action and strive to raise $25,000 in support of their “Forever Business.”
3. What are you doing to get your [customers/fans/members] involved in this initiative?
We have rolled out a multi-platform campaign of letters, postcards, and social media interaction encouraging our members, donors, and fans to make a meaningful gift to the museum to help support our art education, accessibility, and acquisition and preservation efforts.
Want to connect even more with the #GivingTuesday community? Check out our awesome online social community! Share, connect, earn points!