How they are participating

As a non-profit we'll have increased public hours that day, special incentives for giving, and utilize Giving Tuesday messages in our broadcasts, webstreams, social media, etc. As a media outlet we will partner with a fellow local non-profit for a live remote event on an initiative that benefits both groups. An example would be sending our afternoon drive show to broadcast live from Tucson's historic downtown theatres where those organizations are selling season ticket plans.