How they are participating

In the spirit of the season, Starwood Hotels and Resorts and its award-winning Starwood Preferred Guest program has partnered with #GivingTuesday™, and will donate 10 Starpoints® to UNICEF for every Cyber Monday booking, up to 500,000 points.

Working to spread the word about #GivingTuesday, Starwood will promote the movement through public relations initiatives, corporate social media channels, email marketing, and a Twitter chat, hosted on November 26th, 2012 on the Hashtag #spglife.