How they are participating
We provide a new way to help non-profits raise money by simply asking their supporters to donate their "homepage" on their web browser. You can see an example at http://wecanfund.org/charity/Charity:Water/2 This becomes a users homepage when they open their browser, or a new browser tab, and search advertising revenue is sent to the charity. This is an extremely powerful way to turn supporter's everyday web browsing behavior into funds for non-profits. We are launching now for GivingTuesday and want to spread the word to all Non-Profits to setup their funding homepage today and convert their supporters to daily funders!