How they are participating
We are using #GivingTuesday as a kick off the holiday giving season. We will be promoting ADRA's Really Useful Gift Catalog and offering a match on that day only. We will create a webpage on our website just for #GivingTuesday. We will also do a 3-part email marketing campaign inviting people to give on that day and this will be supported by banner ads and social media. We will also be engaging our staff, churches and school constituents. And, we will seek media opportunities on that day.