How they are participating
The week of Giving Tuesday coincides with our holiday annual appeal, sent both electronically and as a direct mail piece. We will promote a special call to action to celebrate and participate on Dec 3rd, a national day of giving. We will engage our supporters via our web site, eBlasts and social media. IDA-Africa provides sanctuary in Africa for 73 chimpanzees and the cost for a chimp for a month is $250. Just as important is our work to keep other chimpanzees living free in the forest. In 2014, we’ll launch a novel education initiative to incorporate our new children’s book in the curriculum of Cameroon schools. Our goal is to instill in the next generation of forest stewards an appreciation of chimpanzees as kindred beings who deserve respect and protection.