The GivingTuesday Data Commons is excited to release Rethinking Resilience: Insights from the Giving Ecosystem, in which we continue our data-driven efforts to deepen the social sector’s understanding of the giving ecosystem.
In this report, we present a holistic view of global giving in 2022, reflecting the full breadth of the Data Commons’ initiatives, partnerships, data, and analysis. We have mapped a wide variety of giving behavior metrics across global regions and communities, including the USA, India, Brazil, Kenya, the UK, and other countries. This year’s report also offers a window into the many ways that giving cultures vary from region to region.
Key takeaways include:
- Globally, the vast majority of people gave to others. We found that 84% of people worldwide donated time, money, items, or voice to others last year. Remarkably, most people (56%) gave in at least 3 of those ways.
- Giving behaviors are highly culturally dependent, with radically different giving ecosystems in different places. Of the countries we surveyed, Kenya was by far the most generous across all metrics.
- Younger generations were more generous than older generations globally. Our research shows that younger generations gave more often and in more ways in 2022. Older generations still donate more dollars in some countries, but younger generations are the most financially generous in others.
- In the USA, both donors (of money) and dollars were down. This double-whammy returns in 2022 for the first time since 2010. This alarming trend highlights the need for nonprofits to invest in resiliency by diversifying their donor base and tapping into the powerful cross-generational willingness to give that is present in nearly every community.
