How to Use the Power of GivingTuesday to Mobilize Entire Communities
Presenter: Celeste Flores , GivingTuesday Communities Lead
The GivingTuesday model empowers anyone to become a leader in their local community. Celeste Flores, GivingTuesday’s Communities Lead, will share how geographic and cause-based communities are using GivingTuesday to rally their networks to create change at the local level, as part of a global movement.
Resources
Connect with a U.S. based community movement
Start your own GivingTuesday community movement
GivingTuesday Around the World
Presented by: Kait Sheridan , GivingTuesday Global Lead and Pushpa Aman Singh , GivingTuesday India Leader
GivingTuesday activities have been tracked in every country and territory in the world and 75 of these countries are home to official national GivingTuesday movements of their own, from #GivingTuesdayItaly to #UnDiaParaDar to #MardiJeDonne to #ЩедрыйВторник and more. Kait Sheridan, GivingTuesday Global Lead will share how leaders within these countries are building GivingTuesday movements to inspire greater giving and to cultivate a culture of generosity within their nation.
Resources
Connect with GivingTuesday in your country
Bring GivingTuesday to your country
Generosity in the Classroom: Teaching the Next Generation the Value of Giving Back
Presented by Dante Plush , GivingTuesday Youth Engagement Lead
Recognizing the crucial challenge of engaging students and keeping them optimistic as the world wrestles with the pandemic, systemic injustice, and racism, the youth-led GivingTuesday Spark movement is more important than ever. GivingTuesday’s youth engagement lead, Dante Plush, will share resources, tips, and ideas for how you can help empower the young people in your life to activate for social good on GivingTuesday, as a classroom, a family, or as part of an after-school program.
Resources
GivingTuesdaySpark.org
Teacher Resources
Storytelling for Your GivingTuesday Campaign
Presented by Elizabeth (Liz) Ngonzi, CFRE, Founder / CEO, The International Social Impact Institute , Adjunct Assistant Professor, The Heyman Program for Fundraising and Philanthropy in The Center for Global Affairs at New York University
Storytelling isn’t just a buzzword: it’s the best tool in your toolbox. Liz will share a framework you can use to put your best foot forward as you prepare a compelling campaign for GivingTuesday.
Resources
Liz’s Presentation Deck
International Social Impact Institute
Powering Generosity Virtually Through Zoom
Presented by Pledge + Zoom
In the past 18 months, nonprofits and community organizations have had to change their program models, move galas online, and get creative when it came to hosting events. Our friends at Zoom will share some of the creativity they’ve seen this past year, offer tips and tricks for hosting an online event, and show you how to use the brand new donate button inside Zoom!
Resources
How to apply to get the Zoom Donate functionality (for organizations outside the U.S.)
Install the Donate button (for organizations inside the U.S.)
280 Characters of Good: How Activists, Community Organizers and Changemakers Use Twitter to Mobilize for Change
Presented by London Lee and Lauren Devoll from Twitter
Twitter has long been a place of activism and these past 18 months have illustrated this even more so. Come learn how to use Twitter to build a movement for your cause, connect with other changemakers, and create a strategic and successful GivingTuesday Twitter campaign, 280 characters at a time.
Resources
Campaigning on Twitter: The Handbook for NGOs, Politics, and Public Service
Twitter Flight School for Nonprofits (available in 8 languages)
Amplifying Your GivingTuesday Campaign with Google and YouTube
Presented by Google and YouTube
Get tips and tricks on using designing and deploying a Google Adwords campaign ahead of GivingTuesday, learn about the suite of tools you get for free with the Google for Nonprofits program, and leave with ideas for how you might use video in your campaign this year along with best practices from the YouTube team.
Resources
YouTube Social Impact Playbook
Google for Nonprofits
Get Help with your AdWords Account
Creating Accessible + Inclusive GivingTuesday Campaigns
Presented by AccessLiving Mightybytes
The total disposable income of the disability community tops $8 trillion per year. By ignoring the needs of people with disabilities, you’re not only leaving money on the table, you’re excluding 1 in 5 people learning from your content, accessing your programming, and getting engaged in your cause. Learn how to bring accessibility and inclusion into your communications workflow, how to alt tag and use image descriptions, and look at accessibility in all parts of a user journey. There’s no better time to start than your GivingTuesday campaign.
Resources
Rallying Your Community Using Facebook and Instagram
Presented by Facebook and Instagram
One of the grounding principles of GivingTuesday is that if you share your generosity, your followers, friends, and family are more inclined to join you in giving. Learn how to use Facebook and Instagram to rally your networks to give back on GivingTuesday (and every day). Facebook announced details for the $8M match program they are offering in honor of GivingTuesday.
Resources
Facebook Social Impact
Facebook Fundraising 101 Blueprint course
Instagram for Nonprofits Blueprint course
How to Give Your Skills for GivingTuesday (and Beyond)
Presented by Kimberly Swartz and Joshua Gross from Taproot
Generosity comes in a thousand different ways and one of the most fulfilling ways to give is to give your skills and your expertise to a cause that matters to you. Learn from Taproot how to get connected to ways to contribute pro bono on GivingTuesday.
Resources
Give your skills through Taproot
Connecting Your Passion With Your Purpose
Presented by Danielle Coke , Founder @OhHappyDani
Each and every one of us has the power to radically transform the world but how do you pick your lane and find your cause when there’s so much pain, suffering, and injustice? Danielle Coke will share her thoughts on how we can disrupt the cycle of inaction, match our passions with a cause, and work together not just on GivingTuesday, but every day, to create the just + equitable world we all seek.
