From Scarcity to Abundance: Mapping the Giving Ecosystem
A Lookback at 2021 Trends in Global Giving GivingTuesday’s Data Commons is excited to release its 2021 Lookback report on trends in global giving, titled: From Scarcity to Abundance: Mapping…
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The Case for More Emails
A collaboration with GivingTuesday and Mailchimp Many nonprofit marketers worry about overwhelming inboxes, but your organization may actually benefit from sending more often. Here’s why. GivingTuesday gets a bad rap…
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Charitable Giving in 2021 Increased 2.7% over Unprecedented 2020 Levels
New Retained Donors up 26%, Despite Overall 5.7% Drop in Number of Donors Buoyed by large donors, as well as donors who were acquired by an organization in 2020, and…
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A Closer Look at Informal Giving, Mutual Aid, and Community Care in a Global Context
A holistic approach to measuring generosity requires looking beyond financial transactions. If we continue to look at “giving” as being defined as monetary transactions between donors, institutional foundations and registered…
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