With GivingTuesday fast approaching, we’ve collected some of the most asked questions from our audience about all things GivingTuesday. Whether you’re a seasoned campaigner or new to the movement, we’ve got answers to help you make the most of the day!
1. When is GivingTuesday 2024?
GivingTuesday will take place globally on Tuesday, December 3rd.
2. What is GivingTuesday?
GivingTuesday started in 2012 with a simple goal: to encourage people to do good. Over the past 12 years, it has grown into a global movement, giving individuals around the world the chance to use their power of generosity to support their communities. Whether through donations, volunteering, or acts of kindness, millions come together on this day to make a positive impact. For nonprofits, GivingTuesday provides the perfect opportunity to share their mission, engage new and lifelong supporters, and build stronger communities of advocates.
3. How do you register for GivingTuesday?
One of the great things about GivingTuesday is that there is no formal registration—anyone can participate. Whether you’re a registered charity, an individual, or an organization, you’re welcome to join the movement. On December 3, 2024, simply direct your supporters to your website, landing page, or social media channels to engage with your campaign. If you’re fundraising, you can use any donation platform that works best for you, whether it’s your website’s donation page, a crowdfunding site, or a peer-to-peer fundraising tool. GivingTuesday is open to all, with countless ways to get involved.
4. How do you get a GivingTuesday campaign started?
Starting a GivingTuesday campaign is easier than you might think! Here’s a simple checklist to get you going:
- Set a goal: Whether it’s raising funds, gathering volunteers, or spreading awareness, identify a clear, measurable goal for the day.
- Tell your story: Highlight the impact of your work or a cause you’re passionate about and explain how donations, support, or volunteering on GivingTuesday will make a difference. Share your story across your website, social media, or in person through local community groups and organizations to inspire others to get involved.
- Activate your network: Rally your supporters, volunteers, and partners to amplify your message. Use your social media platforms, newsletters, and personal outreach to spread the word. Tip: Make sure you have a dedicated resource, like a website or event page, where you can direct your supporters to easily find information on how to get involved or make a donation.
- Get creative with your ask: Ask for more than just donations! Consider asking for volunteer time, goods, or even a social media share.
- Leverage our resources: Check out our resource page for ready-to-use materials like customizable graphics and templates to streamline your campaign. https://www.givingtuesday.org/participate/
5. What are some effective ways to stand out on GivingTuesday? Any new ideas?
Standing out on GivingTuesday is all about authenticity and engagement. Here are a few ideas to help you stand out:
- Activate Your Advocates: Yes, it may seem simple – but it works. The first step to your GivingTuesday campaign is encouraging your strongest supporters to share why they support your cause.
- Social Media Challenge: Organize a social media contest on TikTok or Instagram and invite your partners and friends to spread generosity through creative social media content.
- Sponsorship Opportunity: Partner with a vendor or small business to sponsor a social media contest benefiting your organization.
- Offer experiences: Instead of focusing solely on financial contributions, invite supporters to participate in experiences like virtual events or volunteer days.
- Peer-to-Peer Fundraising: Empower your supporters to run a peer-to-peer (P2P) fundraiser on behalf of your organization. Here’s how.
- Donation Matching: Ask your supporters if they would consider matching donations made by their friends and family.
- Spread Generosity: Encourage your supporters to share how they’re spreading generosity in their local communities, even if it’s unrelated to your cause—let’s overwhelm the world with GOOD!
6. Does GivingTuesday have resources for participants?
Yes! We have a wealth of resources to help you create and run a successful campaign. From Canva templates to creative strategies and tactics, our resource hub includes everything you need to plan, promote, and execute your campaign.
7. I am not running a campaign. How do I find out how to donate? Where do I go?
Even if you’re not running a campaign, you can still be part of GivingTuesday by supporting a cause close to your heart. Here’s how to get started:
- Find a Nonprofit Organization to Support: Research and explore topics that resonate with you, such as veterans’ issues, animal welfare, or children’s services. This will help you discover organizations and campaigns in your area that align with your interests and values. Want more ways to find a cause to support – check it out here.
- Donate directly: Many nonprofits will promote their GivingTuesday campaigns through their websites, social media, and email newsletters. You can follow them on socials or websites for updates and links to donate time or money directly.
- Be generous in other ways: Consider donating your time, talent, or resources by volunteering or sharing a campaign you believe in. Every act of generosity counts!
We trust that these insights will get you ready for GivingTuesday 2024. By taking advantage of the strategies and resources available, you can make a meaningful impact on this day of generosity. Stay tuned to our newsletter for more tips and resources as we approach the big day.
