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• GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.
• GivingTuesday inspires generosity worldwide through a distributed network of leaders. There are official GivingTuesday national movements in 80 countries, led by a global network of passionate, entrepreneurial leaders. At a grassroots level, people and organizations participate in GivingTuesday in every single country in the world.
• GivingTuesday creates global impact driven by local action. In the U.S. alone, 300 community campaigns rally thousands of nonprofits, foundations, grassroots organizations, small businesses, and generous individuals to give back. Through #GivingTuesdaySpark, youth are leading change and inspiring action around the world.
• GivingTuesday is driving a net increase in giving. The movement continues to grow in year-over-year donation volume, reach and impact – driving increased donations and behavior change. In 2022, an estimated $3.1 Billion were donated in twenty-four hours in the U.S. alone, a 15% increase over the prior year and a 25% increase since 2020. On November 29, 2022 37 million adults participated by offering gifts of time, voice, skills, goods, and money, as well as countless acts of kindness inspired by the movement.
• GivingTuesday is a global hub for data, learning, and ultimately, innovation around generosity. The GivingTuesday Data Commons works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world. With over 300 contributing partners and 50 global data labs, the initiative is the largest philanthropic data collaboration ever built.
• People are inspired to give on GivingTuesday. 84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.
• GivingTuesday inspires collective action and generosity all year round–and in times of crisis. $503M in online donations were contributed in the U.S. alone on May 5, 2020 during #GivingTuesdayNow a global day of giving and unity created as an emergency response to COVID-19.
• People can show their generosity in a variety of ways during GivingTuesday. Whether it’s helping a neighbor, advocating for an issue, sharing a skill, or finding virtual volunteer opportunities with their favorite causes—everyone has something to give and every act of generosity counts.

The Case for Effusive Altruism: A New Way To Think About Giving (Stanford Social Innovation Review, Spring 2023)

What Giving Tallies Miss: New Report Finds Significant Charitable Activity Outside of Nonprofits (Chronicle of Philanthropy, April 8, 2022)

New Data Eases Worries That Giving Is Declining Due to Compassion Fatigue (Chronicle of Philanthropy, January 5, 2021)

A Call to Everyday Givers: Maximize Your Impact by Giving in Community (Ms., December 26, 2021)

There’s Still Time to Get a Tax Break for Donations to Charity  (New York Times, December 10, 2021)

GivingTuesday: Record $2.7B raised during day of generosity (Associated Press/Washington Post, December 1, 2021)

A conversation on innovations in philanthropy (Axios, November 30, 2021)

GivingTues­day Spark lets youth lead outreach (Toronto Star, November 30, 2021)

GivingTuesday CEO talks about campaign, younger donors (Associated Press, November 29, 2021)

Putting the ‘giving’ into Thanksgiving (Financial Times, November 27, 2021)

What is GivingTuesday? What to know about the holiday of ‘radical generosity’ (USA Today, November 26, 2021)

Is the Nonprofit World Afraid of Feelings? (Chronicle of Philanthropy, October 27, 2021)

We Must Embrace Radical Generosity With or Without COVID (Newsweek, March 11, 2021)

Americans give to charity like never before amid pandemic (Reuters, December 24, 2020)

Giving Jumped For Second Consecutive Quarter (Nonprofit Times, December 22, 2020)

Responding to This Year of Reckoning with Generosity (Worth, December 21, 2020)

Donations Soar but Nonprofits Still Struggle with Pandemic (Associated Press, December 13, 2020)

GivingTuesday Blasts Past $2 Billion (Nonprofit Times, December 3, 2020)

GivingTuesday Generates Estimated $2.47 Billion From Donors (Chronicle of Philanthropy, December 2, 2020)

Generosity, an ‘antidote’ to fear, division’: How to help those in need on Giving Tuesday (USA Today, December 1, 2020)

In a year like no other, an opportunity to give like never before (Reuters, November 30, 2020)

Covid-19 is increasing demands on nonprofits. Here are three ways you can help this GivingTuesday
(CNN, November 28, 2020)

Being kind to one another doesn’t have to be merely a cliche (IQads, November 25, 2020)

Leaders Talk Turkey about GivingTuesday 2020 (NonProfit Times, November 23, 2020)

Giving Remains Strong Ahead of GivingTuesday (Associations Now, November 23, 2020)

Crises Shape Charities’ GivingTuesday Appeals (Chronicle of Philanthropy, November 18, 2020)

As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth (Chronicle of Philanthropy, November 16, 2020)

Rethinking “Radical”: Change, Generosity, Imagination (Philanthropy in Focus, September 30, 2020)