What Am I Risking By Sending More Emails?
A collaboration with GivingTuesday Data Commons and Mailchimp Whether you’re worried about skyrocketing unsubscribe rates or plummeting clicks, here’s why you could be better off sending more, not less. Email…
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The Key to Planning for a Successful GivingTuesday
We've learned a lot since GivingTuesday was created in 2012, and in a year like this, it’s especially helpful to have all that knowledge to lean on. Maybe you’re struggling…
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Goal Setting for GivingTuesday
Our research shows that when organizations set a goal for GivingTuesday they are far more likely to succeed. Setting goals early on gives focus to planning activities that align with…
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The Case for More Emails
A collaboration with GivingTuesday and Mailchimp Many nonprofit marketers worry about overwhelming inboxes, but your organization may actually benefit from sending more often. Here’s why. GivingTuesday gets a bad rap…
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